Amplifyr was established in 2021 by Rich Hearn, a musician, digital marketer and artist manager. Rich has been supporting independent musicians & music businesses with digital marketing since 2011.
With a focus on ethical and innovative digital marketing strategies, Amplifyr offers an alternative to the self-serving music marketing and promotion services that constantly plague artist inboxes.
With a background in music and digital marketing, and over a decade of experience running digital marketing for one of the UK’s most successful online entertainment booking services, Rich decided to set up Amplifyr to help artists succeed with digital marketing.
Rich works closely with artists to ensure that campaigns are strategic and focused on fanbase acquisition and development, rather than vanity metrics.
We want to help the most talented artists build sustainable careers in music.
Most of the artists we work with come via our personal network and community, and most of them are emerging artists.
However, in 2020, Rich was invited to work on an album that started out as a tribute to Gang Of Four’s debut album, Entertainment!, but later became a celebration of the life of its founding member, Andy Gill, who sadly passed away in February of that year.
The album, The Problem of Leisure, included tracks by artists such as IDLES, Tom Morello & Serj Tankian, Helmet, Nova Twins, Hotei, Gary Numan, LoneLady, La Roux, Everything Everything, The Dandy Warhols, Flea & John Frusciante, Warpaint, Killing Joke, and more!
Since then, we have run numerous successful digital marketing campaigns that have sold merchandise, tickets, increased streams, gained followers, and grown fan communities.
And we always strive to work and live by our values.
Digital marketing works. It is not the only solution, but it is an important piece of the puzzle. It is great for amplifying your messages and reaching more people. Social media is increasingly becoming pay-to-play, making it harder to grow organically.
Digital marketing can accelerate growth, but it can be hard to keep up in a landscape that changes so rapidly. Therefore, we are adaptable and always learning and testing what works. We will always do what works and what helps musicians reach more people. And we do it in the most ethical and innovative ways we can to enable sustainable fanbase growth and development over chasing vanity metrics.
If you want to know more or just want to disucss your project, please feel free to…