✅ What You’ll Learn in This Guide
This free guide includes 35 steps, with screenshots, explanations, and tips. You’ll learn exactly how to:
Set up a new campaign in Meta Ads Manager
Choose the right performance goals (ThruPlay for video views)
Set budget, placements, and audience targeting
Use existing posts as ad creatives
Optimise your campaign for long-term growth
This guide is designed specifically for independent artists and musicians, but works just as well for managers, labels, and DIY teams.
📥 Who Made This Guide?
This guide was created by Rich Hearn, founder of Amplifyr – a digital music marketing service helping artists, managers, and labels turn attention into action. Rich has run Meta campaigns for acts ranging from brand-new artists to global campaigns for catalogue releases featuring IDLES, Flea, Warpaint, and Everything Everything.
If you’d like help setting up your own ads or building a complete fan funnel strategy, book a free call or get in touch.
🧠 Tips for Artists Running Ads
If you're learning how to promote your music using paid ads, keep this in mind:
Awareness ads are great for top-of-funnel discovery
Always think about what comes next: what happens after someone sees your video?
Use these campaigns to build custom audiences you can retarget
Save budget for future ads that invite people to stream, follow, or join your mailing list
For more guides like this, check out the Amplifyr Music Marketing Resource Hub (coming soon).