How to Write a Music Press Release (Even If You’re DIY-ing Your PR)

Need a music press release that actually gets noticed?

Whether you’re an independent artist, manager, or label — this guide gives you a proven, repeatable process to write a press release that gets heard.

No waffle. No music cliches. No industry jargon.


And yes — you can do it all using AI (ChatGPT, Google Gemini, or Perplexity) if you start with the right input.

How to Write a Music Press Release (Even If You’re DIY-ing Your PR)

Need a music press release that actually gets noticed?

Whether you’re an independent artist, manager, or label — this guide gives you a proven, repeatable process to write a press release that gets heard.

No waffle. No music cliches. No industry jargon.


And yes — you can do it all using AI (ChatGPT, Google Gemini, or Perplexity) if you start with the right input.

How to Write a Music Press Release (Even If You’re DIY-ing Your PR)

Need a music press release that actually gets noticed?

Whether you’re an independent artist, manager, or label — this guide gives you a proven, repeatable process to write a press release that gets heard.

No waffle. No music cliches. No industry jargon.


And yes — you can do it all using AI (ChatGPT, Google Gemini, or Perplexity) if you start with the right input.

Why You Need a Press Release That Works

Music journalists, playlist curators, bloggers, and radio producers don’t have time to read generic bios or vague write-ups. A great press release tells your story clearly, quickly, and with the kind of depth that makes people care.

But if you’re DIY-ing your PR — with no publicist, plugger or team behind you — it can be hard to know where to start.

That’s where this guide comes in.

Why You Need a Press Release That Works

Music journalists, playlist curators, bloggers, and radio producers don’t have time to read generic bios or vague write-ups. A great press release tells your story clearly, quickly, and with the kind of depth that makes people care.

But if you’re DIY-ing your PR — with no publicist, plugger or team behind you — it can be hard to know where to start.

That’s where this guide comes in.

Step 1: Start With Better Questions

Before you even open ChatGPT, answer these questions in your own words. Be honest. Be detailed. The better your answers, the better your press release.


🎙️ STORY & CONTEXT

  • What’s the name of the track/project? What’s the story behind it?

  • What themes or emotions does it explore?

  • Is there a personal story or moment that shaped it?

  • How is this different from your past work?

  • Why now? Why release this at this moment in time?


🎧 THE MUSIC

  • How would you describe the sound? (Genres, influences, vibe, instrumentation)

  • Who did you work with? (Producer, engineer, collaborators?)

  • Where was it made — and did that place shape the sound?

  • Favourite musical or lyrical moments?


🚀 PROMO & VISION

  • If this was a film scene, what would be happening?

  • What do you want people to feel when they hear it?

  • Who do you think will love it the most?

  • Dream press headline or quote?

  • What’s coming next — shows, videos, more music?


🧩 OPTIONAL EXTRAS

  • Is there a music video? What’s the concept?

  • Anything visual or artistic worth highlighting?

  • Any unexpected influences?

  • Has it had early support (blogs, playlists, etc)?

Step 2: Plug It Into an AI Tool (The Right Way)

Once you’ve answered the questions, paste everything into your AI tool of choice with this simple but powerful prompt:


“Write a compelling press release for a new music release using the answers below. Include a strong intro paragraph, an artist quote, and key details about the music, collaborators, and what’s coming next. Make it human, engaging, and press-ready.”


Use ChatGPT, Gemini, Perplexity — whatever feels right. Then tweak and personalise the output so it sounds like you.

Step 2: Plug It Into an AI Tool (The Right Way)

Once you’ve answered the questions, paste everything into your AI tool of choice with this simple but powerful prompt:


“Write a compelling press release for a new music release using the answers below. Include a strong intro paragraph, an artist quote, and key details about the music, collaborators, and what’s coming next. Make it human, engaging, and press-ready.”


Use ChatGPT, Gemini, Perplexity — whatever feels right. Then tweak and personalise the output so it sounds like you.

🧰 Want a Copy-Paste Template?

We’ve created a downloadable version of this page with space for your answers and the full prompt.

👉 [Download the free press release worksheet (Google Doc)]

✨ Bonus Tips to Make Your Press Release Shine

  • Keep it under one page. Be concise, clear, and focused.

  • Lead with the story. Hook the reader in the first paragraph.

  • Include a quote. Bring your voice and personality into it.

  • Link smart. Include links to listen, watch, or learn more.

  • Format cleanly. Use short paragraphs, bold headers, and readable spacing.

🔗 Need More Help?

We offer support with:

Music PR strategy

  • Press release writing & editing

  • Digital marketing campaigns

  • Paid ads for music releases

👉 Book a free call or explore our services at Amplifyr.co.uk

💬 Final Word

You don’t need a publicist to write a strong press release.
You just need a good story, the right structure, and tools that help you do it faster. This is the DIY method — and it works.

Let’s Build Your Career (or Your Roster) Properly

I'm an Artist – Show Me My Options

I'm a Label or Manager – Let's Talk

Book a Free Consultation

Let’s Build Your Career (or Your Roster) Properly

I'm an Artist – Show Me My Options

I'm a Label or Manager – Let's Talk

Book a Free Consultation

Book a Free Consultation