The stuff that isn’t for sale.
Amplifyr’s main product is ads: running them, fixing them, making them pay. B-Sides is everything else. Free tools, honest advice, and help you can use without ever hiring me. Take what’s useful.
The Momentum Engine: how independent artists actually build momentum
No blueprint, no guru promises. A ten-part guide to the engine behind every independent music career, and how to run yours on zero budget.
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How to Run Awareness Ads for Your Music on Meta
The exact 35-step setup I use for awareness campaigns in Meta Ads Manager, as a guided walkthrough you can follow click by click. Free, because the how shouldn't cost anything.
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The Happiness Formula for Musicians
Nobody tells you that a career in music comes with this much silence. A simple formula for working out which parts of that are yours to change.
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The Single Release Canvas
Most artists don't fail because the music isn't good enough. They fail because the release has no real plan. This canvas fixes that.
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