B-Sides

The stuff that isn’t for sale.

Amplifyr’s main product is ads: running them, fixing them, making them pay. B-Sides is everything else. Free tools, honest advice, and help you can use without ever hiring me. Take what’s useful.

6 July 2026 · 2 min read

How to Run Awareness Ads for Your Music on Meta

The exact 35-step setup I use for awareness campaigns in Meta Ads Manager, as a guided walkthrough you can follow click by click. Free, because the how shouldn't cost anything.

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24 April 2026 · 1 min read

The Happiness Formula for Musicians

Nobody tells you that a career in music comes with this much silence. A simple formula for working out which parts of that are yours to change.

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19 April 2026 · 1 min read

The Single Release Canvas

Most artists don't fail because the music isn't good enough. They fail because the release has no real plan. This canvas fixes that.

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